How did OpenAI Shopping research do on X?
OpenAI posted the Shopping research launch from @OpenAI on Nov 24, 2025. The post has 2,385,877 views, 5,557 likes, 632 reposts, 509 quotes and 593 replies, an engagement rate of 0.31%. It ranks #345 of the 3,785 launches Gridd tracks.
Introducing shopping research, a new experience in ChatGPT that does the research to help you find the right products. It’s everything you like about deep research but with an interactive interface to help you make smarter purchasing decisions.
- 20xthe median launch119.4K median views
- #345of the launches we trackout of 3,785
- 0.4xits own following5,537,810 followers
- Views
- 2.4M
- Likes
- 5.6K
- Reposts
- 632
- Quotes
- 509
- Replies
- 593
- Bookmarks
- 1.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.4M views would cost $239K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $60K.
The post reached about 0.4 views for every follower of @OpenAI.
What launched?
OpenAI launched shopping research in ChatGPT, an interactive experience that researches products to help people find the right one.
How does it compare with other launches?
OpenAI Shopping research has more views than 91% of the 3,785 launches Gridd tracks: 20x the median launch's 119.4K views.
- OpenAI Shopping research2.4M
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI Shopping research | Median launch |
|---|---|---|
| Views | 2.4M | 119.4K |
| Engagement rate | 0.31% | 0.58% |
| Views per follower | 0.4 | 1.5 |
| Quote posts | 509 | 20 |
| Saves per 10K views | 6.8 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 12x | #203 |
| Accounts over 1M followers | 360 | 1M | 2.3x | #138 |
| Video launch posts | 2,470 | 144.7K | 16x | #247 |
| Every launch | 3,785 | 119.4K | 20x | #345 |
What this launch shows
From an account with 5.5M followers, the post reached 0.4 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 1.5 times further than usual for its size. It ranks 138 of 360 launches from accounts that size.
It drew 509 quote posts, 2.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing shopping research, a new experience in ChatGPT that does the research to help you find the right products.". The post runs 38 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 131.2K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the Shopping research launch from @OpenAI on Nov 24, 2025.
- How many views did OpenAI Shopping research get on X?
- 2,385,877 views. OpenAI posted it from @OpenAI on Nov 24, 2025, and the post has 5,557 likes, 632 reposts, 509 quotes, 593 replies and 1,622 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI Shopping research a big launch on X?
- It ranks #345 of the 3,785 launches Gridd tracks, with more views than 91% of them and 20x the median launch's 119.4K views. Its engagement rate is 0.31%, against a median of 0.58%.
- What would 2.4M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.4M views would cost $239K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $60K.
Source: Gridd launch tracker, gridd.agency/launches/openai-shopping-research, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.