How did OpenAI Sora 2 do on X?
OpenAI posted the Sora 2 launch from @OpenAI on Sep 30, 2025. The post has 9,087,036 views, 20,347 likes, 2,279 reposts, 3,895 quotes and 1,718 replies, an engagement rate of 0.31%. It ranks #119 of the 3,785 launches Gridd tracks.
Sora 2 is here.
- 76xthe median launch119.4K median views
- #119of the launches we trackout of 3,785
- 1.6xits own following5,537,795 followers
- Views
- 9.1M
- Likes
- 20.3K
- Reposts
- 2.3K
- Quotes
- 3.9K
- Replies
- 1.7K
- Bookmarks
- 3.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 9.1M views would cost $909K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $227K.
The post reached about 1.6 views for every follower of @OpenAI.
What launched?
OpenAI launched Sora 2, the next version of its video generation model and app.
How does it compare with other launches?
OpenAI Sora 2 has more views than 97% of the 3,785 launches Gridd tracks: 76x the median launch's 119.4K views.
- OpenAI Sora 29.1M
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | OpenAI Sora 2 | Median launch |
|---|---|---|
| Views | 9.1M | 119.4K |
| Engagement rate | 0.31% | 0.58% |
| Views per follower | 1.6 | 1.5 |
| Quote posts | 3.9K | 20 |
| Saves per 10K views | 3.8 | 15.0 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI dots (15M views). All 36 OpenAI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 47x | #74 |
| Accounts over 1M followers | 360 | 1M | 8.8x | #68 |
| Video launch posts | 2,470 | 144.8K | 63x | #86 |
| Every launch | 3,785 | 119.4K | 76x | #119 |
What this launch shows
From an account with 5.5M followers, the post reached 1.6 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 5.7 times further than usual for its size. It ranks 68 of 360 launches from accounts that size.
It drew 3,895 quote posts, 4.3 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Sora 2 is here.". The post runs 4 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.8K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the Sora 2 launch from @OpenAI on Sep 30, 2025.
- How many views did OpenAI Sora 2 get on X?
- 9,087,036 views. OpenAI posted it from @OpenAI on Sep 30, 2025, and the post has 20,347 likes, 2,279 reposts, 3,895 quotes, 1,718 replies and 3,483 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI Sora 2 a big launch on X?
- It ranks #119 of the 3,785 launches Gridd tracks, with more views than 97% of them and 76x the median launch's 119.4K views. Its engagement rate is 0.31%, against a median of 0.58%.
- What would 9.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 9.1M views would cost $909K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $227K.
Source: Gridd launch tracker, gridd.agency/launches/openai-sora-2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.