How did Runway Ad Concepter App do on X?
Runway posted the Ad Concepter App launch from @runwayml on Mar 27, 2026. The post has 61,558 views, 316 likes, 38 reposts, 22 quotes and 16 replies, an engagement rate of 0.64%. It ranks #2032 of the 2839 launches Gridd tracks.
Introducing the Ad Concepter App. A really simple way to explore new concepts, compositions and story beats for your ads with a single prompt, reference image and product shot. Available now on the web app. Get started at the link below.
- 35%the median launch175K median views
- #2032of the launches we trackout of 2839
- 0.2xits own following296,884 followers
- Views
- 61.6K
- Likes
- 316
- Reposts
- 38
- Quotes
- 22
- Replies
- 16
- Bookmarks
- 221
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 61.6K views would cost $6K. Gridd guarantees one million views, 16x what this post got, for about $25K.
The post reached about 0.2 views for every follower of @runwayml.
What launched?
Runway launched the Ad Concepter App, which explores ad concepts, compositions and story beats from one prompt, a reference image and a product shot.
How does it compare with other launches?
Runway Ad Concepter App has more views than 28% of the 2839 launches Gridd tracks: 35% of the median launch's 175K views.
- Runway Ad Concepter App61.6K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Runway Ad Concepter App | Median launch |
|---|---|---|
| Views | 61.6K | 175K |
| Engagement rate | 0.64% | 0.48% |
| Views per follower | 0.2 | 2.8 |
| Quote posts | 22 | 27 |
| Saves per 10K views | 35.9 | 14.2 |
Other Runway launches we track: Runway Gen-3 Alpha Text to Video (4.1M views), Runway Agent 2.0 (954.9K views), Runway Gen-4.5 Image to Video (765.2K views), Runway Gen-4 (741.7K views), Runway Aleph (649.5K views), Runway MCP (623.6K views). All 23 Runway launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 23% | #1158 |
| Accounts 100K to 1M followers | 909 | 252.6K | 24% | #748 |
| Video launch posts | 1,940 | 192.5K | 32% | #1437 |
| Every launch | 2,839 | 175K | 35% | #2032 |
What this launch shows
From an account with 296.9K followers, the post reached 0.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 21% as far as usual for its size. It ranks 748 of 909 launches from accounts that size.
It drew 22 quote posts, 3.6 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing the Ad Concepter App. A really simple way to explore new concepts, compositions and story beats for your ads with a single pr…". The post runs 41 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 162.2K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Runway?
- In its own words on X: "Building AI to simulate the world." Runway posted the Ad Concepter App launch from @runwayml on Mar 27, 2026.
- How many views did Runway Ad Concepter App get on X?
- 61,558 views. Runway posted it from @runwayml on Mar 27, 2026, and the post has 316 likes, 38 reposts, 22 quotes, 16 replies and 221 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Runway Ad Concepter App a big launch on X?
- It ranks #2032 of the 2839 launches Gridd tracks, with more views than 28% of them and 35% of the median launch's 175K views. Its engagement rate is 0.64%, against a median of 0.48%.
- What would 61.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 61.6K views would cost $6K. Gridd guarantees one million views, 16x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/runway-ad-concepter-app, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.