How did Runway Ads do on X?
Runway posted the Runway Ads launch from @runwayml on Sep 30, 2026. The post has 348,857 views, 364 likes, 34 reposts, 30 quotes and 51 replies, an engagement rate of 0.14%. It ranks #1044 of the 2839 launches Gridd tracks.
Introducing Runway Ads, an autonomous engine for performance marketing. Since July, we’ve used Runway Ads to: -Scale ad volume 1,000% while doubling our return on ad spend -Increase conversion by 34% with click-through rate holding steady -Bring our cost per subscriber down 41% -And add $100M ARR Now, we’re making it available to select enterprise partners and will be rolling it out widely in the coming weeks. Learn more and request early access: https://runway.com/news/company-news/introducing-runway-ads
- 2.0xthe median launch175K median views
- #1044of the launches we trackout of 2839
- 1.2xits own following296,868 followers
- Views
- 348.9K
- Likes
- 364
- Reposts
- 34
- Quotes
- 30
- Replies
- 51
- Bookmarks
- 352
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 348.9K views would cost $35K. Gridd guarantees one million views, 2.9x what this post got, for about $25K.
The post reached about 1.2 views for every follower of @runwayml.
What launched?
Runway launched Runway Ads, an autonomous engine for performance marketing, available to select enterprise partners with a wider rollout planned.
How does it compare with other launches?
Runway Ads has more views than 63% of the 2839 launches Gridd tracks: 2.0x the median launch's 175K views.
- Runway Ads348.9K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Runway Ads | Median launch |
|---|---|---|
| Views | 348.9K | 175K |
| Engagement rate | 0.14% | 0.48% |
| Views per follower | 1.2 | 2.8 |
| Quote posts | 30 | 27 |
| Saves per 10K views | 10.1 | 14.2 |
Other Runway launches we track: Runway Gen-3 Alpha Text to Video (4.1M views), Runway Agent 2.0 (954.9K views), Runway Gen-4.5 Image to Video (765.2K views), Runway Gen-4 (741.7K views), Runway Aleph (649.5K views), Runway MCP (623.6K views). All 23 Runway launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 1.3x | #653 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.4x | #370 |
| Video launch posts | 1,940 | 192.5K | 1.8x | #755 |
| Every launch | 2,839 | 175K | 2.0x | #1044 |
What this launch shows
From an account with 296.9K followers, the post reached 1.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.2 times further than usual for its size. It ranks 370 of 909 launches from accounts that size.
It drew 30 quote posts, 0.9 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Runway Ads, an autonomous engine for performance marketing.". The post runs 73 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Runway?
- In its own words on X: "Building AI to simulate the world." Runway posted the Runway Ads launch from @runwayml on Sep 30, 2026.
- How many views did Runway Ads get on X?
- 348,857 views. Runway posted it from @runwayml on Sep 30, 2026, and the post has 364 likes, 34 reposts, 30 quotes, 51 replies and 352 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Runway Ads a big launch on X?
- It ranks #1044 of the 2839 launches Gridd tracks, with more views than 63% of them and 2.0x the median launch's 175K views. Its engagement rate is 0.14%, against a median of 0.48%.
- What would 348.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 348.9K views would cost $35K. Gridd guarantees one million views, 2.9x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/runway-ads, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.