How did Runway Characters do on X?
Runway posted the Runway Characters launch from @runwayml on May 4, 2026. The post has 149,426 views, 1,028 likes, 125 reposts, 45 quotes and 73 replies, an engagement rate of 0.85%. It ranks #1507 of the 2839 launches Gridd tracks.
Real-time video agents are here. Today, we’re sharing how we built Runway Characters, allowing you to turn one image into a fully expressive, conversational video agent streaming at 24 frames per second in HD. With just 1.75 seconds of end-to-end latency. Learn more below.
- 85%the median launch175K median views
- #1507of the launches we trackout of 2839
- 0.5xits own following296,883 followers
- Views
- 149.4K
- Likes
- 1K
- Reposts
- 125
- Quotes
- 45
- Replies
- 73
- Bookmarks
- 811
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 149.4K views would cost $15K. Gridd guarantees one million views, 6.7x what this post got, for about $25K.
The post reached about 0.5 views for every follower of @runwayml.
What launched?
Runway launched Runway Characters, which turns one image into a conversational video agent streaming in HD at 24 frames per second.
How does it compare with other launches?
Runway Characters has more views than 47% of the 2839 launches Gridd tracks: 85% of the median launch's 175K views.
- Runway Characters149.4K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Runway Characters | Median launch |
|---|---|---|
| Views | 149.4K | 175K |
| Engagement rate | 0.85% | 0.48% |
| Views per follower | 0.5 | 2.8 |
| Quote posts | 45 | 27 |
| Saves per 10K views | 54.3 | 14.2 |
Other Runway launches we track: Runway Gen-3 Alpha Text to Video (4.1M views), Runway Agent 2.0 (954.9K views), Runway Gen-4.5 Image to Video (765.2K views), Runway Gen-4 (741.7K views), Runway Aleph (649.5K views), Runway MCP (623.6K views). All 23 Runway launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 57% | #891 |
| Accounts 100K to 1M followers | 909 | 252.6K | 59% | #560 |
| Video launch posts | 1,940 | 192.5K | 78% | #1071 |
| Every launch | 2,839 | 175K | 85% | #1507 |
What this launch shows
From an account with 296.9K followers, the post reached 0.5 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 52% as far as usual for its size. It ranks 560 of 909 launches from accounts that size.
It drew 45 quote posts, 3.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Real-time video agents are here.". The post runs 44 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Runway?
- In its own words on X: "Building AI to simulate the world." Runway posted the Runway Characters launch from @runwayml on May 4, 2026.
- How many views did Runway Characters get on X?
- 149,426 views. Runway posted it from @runwayml on May 4, 2026, and the post has 1,028 likes, 125 reposts, 45 quotes, 73 replies and 811 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Runway Characters a big launch on X?
- It ranks #1507 of the 2839 launches Gridd tracks, with more views than 47% of them and 85% of the median launch's 175K views. Its engagement rate is 0.85%, against a median of 0.48%.
- What would 149.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 149.4K views would cost $15K. Gridd guarantees one million views, 6.7x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/runway-characters, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.