How did Runway Characters on iOS do on X?
Runway posted the Runway Characters on iOS launch from @runwayml on Mar 31, 2026. The post has 17,743 views, 82 likes, 17 reposts, 4 quotes and 10 replies, an engagement rate of 0.64%. It ranks #3340 of the 3,785 launches Gridd tracks.
Runway Characters are now available in the Runway iOS app. Have a conversation on the go. Or point your camera at the world and talk to a character that can actually see what you see. Try it today at the link below.
- 15%the median launch119.4K median views
- #3340of the launches we trackout of 3,785
- <0.1xits own following296,914 followers
- Views
- 17.7K
- Likes
- 82
- Reposts
- 17
- Quotes
- 4
- Replies
- 10
- Bookmarks
- 36
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 17.7K views would cost $2K. Gridd guarantees one million views, 56x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @runwayml.
What launched?
Runway launched Runway Characters in its iOS app, letting users talk with a character on the go or point the camera so it sees their surroundings.
How does it compare with other launches?
Runway Characters on iOS has more views than 12% of the 3,785 launches Gridd tracks: 15% of the median launch's 119.4K views.
- Runway Characters on iOS17.7K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Runway Characters on iOS | Median launch |
|---|---|---|
| Views | 17.7K | 119.4K |
| Engagement rate | 0.64% | 0.58% |
| Views per follower | <0.1 | 1.5 |
| Quote posts | 4 | 20 |
| Saves per 10K views | 20.3 | 15.0 |
Other Runway launches we track: Runway Gen-3 Alpha Text to Video (4.1M views), Runway Agent 2.0 (954.9K views), Runway Gen-4.5 (856K views), Runway Gen-4.5 Image to Video (765.2K views), Runway Gen-4 (741.7K views), Runway Aleph (649.5K views). All 40 Runway launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 9% | #1692 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 16% | #1353 |
| Video launch posts | 2,470 | 144.7K | 12% | #2259 |
| Every launch | 3,785 | 119.4K | 15% | #3340 |
What this launch shows
From an account with 296.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 12% as far as usual for its size. It ranks 1353 of 1516 launches from accounts that size.
It drew 4 quote posts, 2.3 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Runway Characters are now available in the Runway iOS app.". The post runs 42 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Runway?
- In its own words on X: "Building AI to simulate the world." Runway posted the Runway Characters on iOS launch from @runwayml on Mar 31, 2026.
- How many views did Runway Characters on iOS get on X?
- 17,743 views. Runway posted it from @runwayml on Mar 31, 2026, and the post has 82 likes, 17 reposts, 4 quotes, 10 replies and 36 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Runway Characters on iOS a big launch on X?
- It ranks #3340 of the 3,785 launches Gridd tracks, with more views than 12% of them and 15% of the median launch's 119.4K views. Its engagement rate is 0.64%, against a median of 0.58%.
- What would 17.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 17.7K views would cost $2K. Gridd guarantees one million views, 56x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/runway-characters-on-ios, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.