How did Runway Custom voices for Characters do on X?
Runway posted the Custom voices for Characters launch from @runwayml on Apr 8, 2026. The post has 19,893 views, 163 likes, 30 reposts, 3 quotes and 13 replies, an engagement rate of 1.05%. It ranks #3285 of the 3,785 launches Gridd tracks.
Custom voices are now available for Runway Characters. Design new voices from text prompts and start building Characters that sound exactly like you want them to.
- 17%the median launch119.4K median views
- #3285of the launches we trackout of 3,785
- <0.1xits own following296,914 followers
- Views
- 19.9K
- Likes
- 163
- Reposts
- 30
- Quotes
- 3
- Replies
- 13
- Bookmarks
- 50
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.9K views would cost $2K. Gridd guarantees one million views, 50x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @runwayml.
What launched?
Runway launched custom voices for Runway Characters, letting users design new voices from text prompts.
How does it compare with other launches?
Runway Custom voices for Characters has more views than 13% of the 3,785 launches Gridd tracks: 17% of the median launch's 119.4K views.
- Runway Custom voices for Characters19.9K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Runway Custom voices for Characters | Median launch |
|---|---|---|
| Views | 19.9K | 119.4K |
| Engagement rate | 1.05% | 0.58% |
| Views per follower | <0.1 | 1.5 |
| Quote posts | 3 | 20 |
| Saves per 10K views | 25.1 | 15.0 |
Other Runway launches we track: Runway Gen-3 Alpha Text to Video (4.1M views), Runway Agent 2.0 (954.9K views), Runway Gen-4.5 (856K views), Runway Gen-4.5 Image to Video (765.2K views), Runway Gen-4 (741.7K views), Runway Aleph (649.5K views). All 40 Runway launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 10% | #1677 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 17% | #1334 |
| Video launch posts | 2,470 | 144.7K | 14% | #2229 |
| Every launch | 3,785 | 119.4K | 17% | #3285 |
What this launch shows
From an account with 296.9K followers, the post reached <0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 13% as far as usual for its size. It ranks 1334 of 1516 launches from accounts that size.
It drew 3 quote posts, 1.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Custom voices are now available for Runway Characters. Design new voices from text prompts and start building Characters that sound exact…". The post runs 26 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 124.8K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Runway?
- In its own words on X: "Building AI to simulate the world." Runway posted the Custom voices for Characters launch from @runwayml on Apr 8, 2026.
- How many views did Runway Custom voices for Characters get on X?
- 19,893 views. Runway posted it from @runwayml on Apr 8, 2026, and the post has 163 likes, 30 reposts, 3 quotes, 13 replies and 50 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Runway Custom voices for Characters a big launch on X?
- It ranks #3285 of the 3,785 launches Gridd tracks, with more views than 13% of them and 17% of the median launch's 119.4K views. Its engagement rate is 1.05%, against a median of 0.58%.
- What would 19.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.9K views would cost $2K. Gridd guarantees one million views, 50x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/runway-custom-voices-for-characters, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.