How did WhatsApp Calls Tab redesign do on X?
WhatsApp posted the Calls Tab redesign launch from @WhatsApp on Nov 28, 2025. The post has 549,937 views, 2,880 likes, 234 reposts, 79 quotes and 1,026 replies, an engagement rate of 0.77%. It ranks #833 of the 2839 launches Gridd tracks.
ring ring, a new look for the Calls Tab is here 📞
- 3.1xthe median launch175K median views
- #833of the launches we trackout of 2839
- 0.1xits own following5,436,806 followers
- Views
- 549.9K
- Likes
- 2.9K
- Reposts
- 234
- Quotes
- 79
- Replies
- 1K
- Bookmarks
- 205
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 549.9K views would cost $55K. Gridd guarantees one million views, 1.8x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @WhatsApp.
What launched?
WhatsApp launched a new look for the Calls Tab, announced from the company account with a photo of the redesigned tab.
How does it compare with other launches?
WhatsApp Calls Tab redesign has more views than 71% of the 2839 launches Gridd tracks: 3.1x the median launch's 175K views.
- WhatsApp Calls Tab redesign549.9K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | WhatsApp Calls Tab redesign | Median launch |
|---|---|---|
| Views | 549.9K | 175K |
| Engagement rate | 0.77% | 0.48% |
| Views per follower | 0.1 | 2.8 |
| Quote posts | 79 | 27 |
| Saves per 10K views | 3.7 | 14.2 |
Other WhatsApp launches we track: WhatsApp Incognito Chat with Meta AI (828.7K views), WhatsApp Guest Calling (361.1K views), WhatsApp Promoted Channels and Status ads (356.2K views) and WhatsApp on Ray-Ban Meta (344.1K views). All 5 WhatsApp launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 2.1x | #31 |
| Accounts over 1M followers | 224 | 2.2M | 25% | #156 |
| Image launch posts | 620 | 143.1K | 3.8x | #160 |
| Every launch | 2,839 | 175K | 3.1x | #833 |
What this launch shows
From an account with 5.4M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 19% as far as usual for its size. It ranks 156 of 224 launches from accounts that size.
It drew 79 quote posts, 1.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "ring ring, a new look for the Calls Tab is here 📞". The post runs 12 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 162.2K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is WhatsApp?
- In its own words on X: "What’s your WhatsApp?" WhatsApp posted the Calls Tab redesign launch from @WhatsApp on Nov 28, 2025.
- How many views did WhatsApp Calls Tab redesign get on X?
- 549,937 views. WhatsApp posted it from @WhatsApp on Nov 28, 2025, and the post has 2,880 likes, 234 reposts, 79 quotes, 1,026 replies and 205 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was WhatsApp Calls Tab redesign a big launch on X?
- It ranks #833 of the 2839 launches Gridd tracks, with more views than 71% of them and 3.1x the median launch's 175K views. Its engagement rate is 0.77%, against a median of 0.48%.
- What would 549.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 549.9K views would cost $55K. Gridd guarantees one million views, 1.8x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/whatsapp-calls-tab-redesign, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.