How did WhatsApp on Ray-Ban Meta do on X?
WhatsApp posted the WhatsApp on Ray-Ban Meta launch from @WhatsApp on Sep 24, 2026. The post has 344,131 views, 1,932 likes, 173 reposts, 27 quotes and 329 replies, an engagement rate of 0.72%. It ranks #1051 of the 2839 launches Gridd tracks.
WhatsApp is available on the new Ray-Ban Meta audio glasses. send and receive messages, voice notes, and answer or initiate calls when you can't reach for your phone.
- 2.0xthe median launch175K median views
- #1051of the launches we trackout of 2839
- <0.1xits own following5,436,788 followers
- Views
- 344.1K
- Likes
- 1.9K
- Reposts
- 173
- Quotes
- 27
- Replies
- 329
- Bookmarks
- 122
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 344.1K views would cost $34K. Gridd guarantees one million views, 2.9x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @WhatsApp.
What launched?
WhatsApp launched on the new Ray-Ban Meta audio glasses, letting users send and receive messages and voice notes and handle calls.
How does it compare with other launches?
WhatsApp on Ray-Ban Meta has more views than 63% of the 2839 launches Gridd tracks: 2.0x the median launch's 175K views.
- WhatsApp on Ray-Ban Meta344.1K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | WhatsApp on Ray-Ban Meta | Median launch |
|---|---|---|
| Views | 344.1K | 175K |
| Engagement rate | 0.72% | 0.48% |
| Views per follower | <0.1 | 2.8 |
| Quote posts | 27 | 27 |
| Saves per 10K views | 3.5 | 14.2 |
Other WhatsApp launches we track: WhatsApp Incognito Chat with Meta AI (828.7K views), WhatsApp Calls Tab redesign (549.9K views), WhatsApp Guest Calling (361.1K views) and WhatsApp Promoted Channels and Status ads (356.2K views). All 5 WhatsApp launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 1.3x | #42 |
| Accounts over 1M followers | 224 | 2.2M | 15% | #173 |
| Text-only launch posts | 279 | 122.7K | 2.8x | #82 |
| Every launch | 2,839 | 175K | 2.0x | #1051 |
What this launch shows
From an account with 5.4M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 12% as far as usual for its size. It ranks 173 of 224 launches from accounts that size.
It drew 27 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "WhatsApp is available on the new Ray-Ban Meta audio glasses. send and receive messages, voice notes, and answer or initiate calls when yo…". The post runs 28 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is WhatsApp?
- In its own words on X: "What’s your WhatsApp?" WhatsApp posted the WhatsApp on Ray-Ban Meta launch from @WhatsApp on Sep 24, 2026.
- How many views did WhatsApp on Ray-Ban Meta get on X?
- 344,131 views. WhatsApp posted it from @WhatsApp on Sep 24, 2026, and the post has 1,932 likes, 173 reposts, 27 quotes, 329 replies and 122 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was WhatsApp on Ray-Ban Meta a big launch on X?
- It ranks #1051 of the 2839 launches Gridd tracks, with more views than 63% of them and 2.0x the median launch's 175K views. Its engagement rate is 0.72%, against a median of 0.48%.
- What would 344.1K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 344.1K views would cost $34K. Gridd guarantees one million views, 2.9x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/whatsapp-on-ray-ban-meta, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.