How did WHOOP 5.0 and WHOOP MG do on X?
WHOOP posted the WHOOP 5.0 and WHOOP MG launch from @WHOOP on May 8, 2025. The post has 200,552 views, 995 likes, 50 reposts, 27 quotes and 115 replies, an engagement rate of 0.59%. It ranks #1417 of the 2,981 launches Gridd tracks.
Introducing WHOOP 5.0 and WHOOP MG — two all-new devices with 14+ days of battery life, powerful new features, and the most advanced health and performance insights.
- 1.1xthe median launch177.5K median views
- #1417of the launches we trackout of 2,981
- 1.3xits own following149,027 followers
- Views
- 200.6K
- Likes
- 995
- Reposts
- 50
- Quotes
- 27
- Replies
- 115
- Bookmarks
- 146
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 200.6K views would cost $20K. Gridd guarantees one million views, 5.0x what this post got, for about $25K.
The post reached about 1.3 views for every follower of @WHOOP.
What launched?
WHOOP introduced WHOOP 5.0 and WHOOP MG, two new devices with 14+ days of battery life and new health and performance insights.
How does it compare with other launches?
WHOOP 5.0 and WHOOP MG has more views than 52% of the 2,981 launches Gridd tracks: 1.1x the median launch's 177.5K views.
- WHOOP 5.0 and WHOOP MG200.6K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | WHOOP 5.0 and WHOOP MG | Median launch |
|---|---|---|
| Views | 200.6K | 177.5K |
| Engagement rate | 0.59% | 0.48% |
| Views per follower | 1.3 | 2.6 |
| Quote posts | 27 | 27 |
| Saves per 10K views | 7.3 | 13.7 |
Other WHOOP launches we track: WHOOP Heart rate algorithm update (240.9K views), New WHOOP experience (165.9K views), New WHOOP (85.5K views), WHOOP Exercise Trends (58.2K views), WHOOP Your Way (29.5K views) and WHOOP Memory (27.8K views). All 7 WHOOP launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 56% | #87 |
| Accounts 100K to 1M followers | 973 | 241.4K | 83% | #525 |
| Video launch posts | 2,021 | 192K | 1.0x | #992 |
| Every launch | 2,981 | 177.5K | 1.1x | #1417 |
What this launch shows
From an account with 149K followers, the post reached 1.3 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.9 times their following, so this one went about 1.4 times further than usual for its size. It ranks 525 of 973 launches from accounts that size.
It drew 27 quote posts, 1.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing WHOOP 5.0 and WHOOP MG — two all-new devices with 14+ days of battery life, powerful new features, and the most advanced heal…". The post runs 27 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 169.9K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is WHOOP?
- In its own words on X: "Unlock and inspire performance for life" WHOOP posted the WHOOP 5.0 and WHOOP MG launch from @WHOOP on May 8, 2025.
- How many views did WHOOP 5.0 and WHOOP MG get on X?
- 200,552 views. WHOOP posted it from @WHOOP on May 8, 2025, and the post has 995 likes, 50 reposts, 27 quotes, 115 replies and 146 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was WHOOP 5.0 and WHOOP MG a big launch on X?
- It ranks #1417 of the 2,981 launches Gridd tracks, with more views than 52% of them and 1.1x the median launch's 177.5K views. Its engagement rate is 0.59%, against a median of 0.48%.
- What would 200.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 200.6K views would cost $20K. Gridd guarantees one million views, 5.0x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/whoop-5-0-and-whoop-mg, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.