How did WHOOP Your Way do on X?
WHOOP posted the WHOOP Your Way launch from @WHOOP on Aug 6, 2025. The post has 29,515 views, 133 likes, 13 reposts, 1 quotes and 23 replies, an engagement rate of 0.58%. It ranks #2533 of the 2,981 launches Gridd tracks.
Introducing WHOOP Your Way — thousands of ways to personalize your WHOOP 5.0 or MG, with new fabric, color, and finish combinations ✨
- 17%the median launch177.5K median views
- #2533of the launches we trackout of 2,981
- 0.2xits own following149,027 followers
- Views
- 29.5K
- Likes
- 133
- Reposts
- 13
- Quotes
- 1
- Replies
- 23
- Bookmarks
- 20
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 29.5K views would cost $3K. Gridd guarantees one million views, 34x what this post got, for about $25K.
The post reached about 0.2 views for every follower of @WHOOP.
What launched?
WHOOP launched WHOOP Your Way, a program offering many fabric, color and finish combinations to personalize the WHOOP 5.0 and MG.
How does it compare with other launches?
WHOOP Your Way has more views than 15% of the 2,981 launches Gridd tracks: 17% of the median launch's 177.5K views.
- WHOOP Your Way29.5K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | WHOOP Your Way | Median launch |
|---|---|---|
| Views | 29.5K | 177.5K |
| Engagement rate | 0.58% | 0.48% |
| Views per follower | 0.2 | 2.6 |
| Quote posts | 1 | 27 |
| Saves per 10K views | 6.8 | 13.7 |
Other WHOOP launches we track: WHOOP Heart rate algorithm update (240.9K views), WHOOP 5.0 and WHOOP MG (200.6K views), New WHOOP experience (165.9K views), New WHOOP (85.5K views), WHOOP Exercise Trends (58.2K views) and WHOOP Memory (27.8K views). All 7 WHOOP launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 8% | #129 |
| Accounts 100K to 1M followers | 973 | 241.4K | 12% | #912 |
| Video launch posts | 2,021 | 192K | 15% | #1747 |
| Every launch | 2,981 | 177.5K | 17% | #2533 |
What this launch shows
From an account with 149K followers, the post reached 0.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.9 times their following, so this one went about 21% as far as usual for its size. It ranks 912 of 973 launches from accounts that size.
It drew 1 quote posts, 0.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing WHOOP Your Way — thousands of ways to personalize your WHOOP 5.0 or MG, with new fabric, color, and finish combinations ✨". The post runs 23 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 171.3K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is WHOOP?
- In its own words on X: "Unlock and inspire performance for life" WHOOP posted the WHOOP Your Way launch from @WHOOP on Aug 6, 2025.
- How many views did WHOOP Your Way get on X?
- 29,515 views. WHOOP posted it from @WHOOP on Aug 6, 2025, and the post has 133 likes, 13 reposts, 1 quotes, 23 replies and 20 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was WHOOP Your Way a big launch on X?
- It ranks #2533 of the 2,981 launches Gridd tracks, with more views than 15% of them and 17% of the median launch's 177.5K views. Its engagement rate is 0.58%, against a median of 0.48%.
- What would 29.5K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 29.5K views would cost $3K. Gridd guarantees one million views, 34x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/whoop-your-way, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.