How did Amazon Kindle Scribe Colorsoft do on X?
Amazon posted the Kindle Scribe Colorsoft launch from @panos_panay on Dec 10, 2025. The post has 124,900 views, 413 likes, 33 reposts, 19 quotes and 59 replies, an engagement rate of 0.42%. It ranks #1595 of the 2839 launches Gridd tracks.
The first-ever Kindle Scribe Colorsoft is out now. Lightening fast, paper-like color, smarter AI. Big step forward. Check it out here: https://www.aboutamazon.com/news/devices/new-amazon-kindle-scribe-color?utm_source=ecsocial&utm_medium=twitter&utm_term=32
- 71%the median launch175K median views
- #1595of the launches we trackout of 2839
- 1.1xits own following118,397 followers
- Views
- 124.9K
- Likes
- 413
- Reposts
- 33
- Quotes
- 19
- Replies
- 59
- Bookmarks
- 118
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 124.9K views would cost $12K. Gridd guarantees one million views, 8.0x what this post got, for about $25K.
The post reached about 1.1 views for every follower of @panos_panay.
What launched?
Amazon launched the Kindle Scribe Colorsoft, a color e-ink device with paper-like color and smarter AI, available now.
How does it compare with other launches?
Amazon Kindle Scribe Colorsoft has more views than 44% of the 2839 launches Gridd tracks: 71% of the median launch's 175K views.
- Amazon Kindle Scribe Colorsoft124.9K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Amazon Kindle Scribe Colorsoft | Median launch |
|---|---|---|
| Views | 124.9K | 175K |
| Engagement rate | 0.42% | 0.48% |
| Views per follower | 1.1 | 2.8 |
| Quote posts | 19 | 27 |
| Saves per 10K views | 9.4 | 14.2 |
Other Amazon launches we track: Amazon Alexa Echo lineup (760.3K views), Amazon Ring Drone Cam (358.2K views), Amazon Alexa Tablets (217.9K views), Amazon Kindle lineup (185.4K views), Amazon Ring Robotics (124K views), Amazon Bee Frontier and Bee Eclipse (56.2K views). All 10 Amazon launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 44% | #64 |
| Accounts 100K to 1M followers | 909 | 252.6K | 49% | #593 |
| Video launch posts | 1,940 | 192.5K | 65% | #1131 |
| Every launch | 2,839 | 175K | 71% | #1595 |
What this launch shows
From an account with 118.4K followers, the post reached 1.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.1 times further than usual for its size. It ranks 593 of 909 launches from accounts that size.
It drew 19 quote posts, 1.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "The first-ever Kindle Scribe Colorsoft is out now. Lightening fast, paper-like color, smarter AI. Big step forward. Check it out here: ht…". The post runs 21 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Amazon Kindle Scribe Colorsoft get on X?
- 124,900 views. Amazon posted it from @panos_panay on Dec 10, 2025, and the post has 413 likes, 33 reposts, 19 quotes, 59 replies and 118 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Amazon Kindle Scribe Colorsoft a big launch on X?
- It ranks #1595 of the 2839 launches Gridd tracks, with more views than 44% of them and 71% of the median launch's 175K views. Its engagement rate is 0.42%, against a median of 0.48%.
- What would 124.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 124.9K views would cost $12K. Gridd guarantees one million views, 8.0x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/amazon-kindle-scribe-colorsoft, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.