How did Amazon Ring Drone Cam do on X?
Amazon posted the Ring Drone Cam launch from @panos_panay on Nov 10, 2026. The post has 358,199 views, 1,631 likes, 98 reposts, 116 quotes and 162 replies, an engagement rate of 0.56%. It ranks #1029 of the 2839 launches Gridd tracks.
Meet the Ring Drone Cam. A flying indoor security camera that delivers proactive wall-to-wall visibility, flying custom routes to the spots a fixed camera can't reach. Check out the details: https://www.amazon.com/dp/B0H1PBKM3X
- 2.0xthe median launch175K median views
- #1029of the launches we trackout of 2839
- 3.0xits own following118,397 followers
- Views
- 358.2K
- Likes
- 1.6K
- Reposts
- 98
- Quotes
- 116
- Replies
- 162
- Bookmarks
- 558
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 358.2K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
The post reached about 3.0 views for every follower of @panos_panay.
What launched?
Amazon introduced the Ring Drone Cam, a flying indoor security camera that flies custom routes to spots a fixed camera cannot reach.
How does it compare with other launches?
Amazon Ring Drone Cam has more views than 64% of the 2839 launches Gridd tracks: 2.0x the median launch's 175K views.
- Amazon Ring Drone Cam358.2K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Amazon Ring Drone Cam | Median launch |
|---|---|---|
| Views | 358.2K | 175K |
| Engagement rate | 0.56% | 0.48% |
| Views per follower | 3.0 | 2.8 |
| Quote posts | 116 | 27 |
| Saves per 10K views | 15.6 | 14.2 |
Other Amazon launches we track: Amazon Alexa Echo lineup (760.3K views), Amazon Alexa Tablets (217.9K views), Amazon Kindle lineup (185.4K views), Amazon Kindle Scribe Colorsoft (124.9K views), Amazon Ring Robotics (124K views), Amazon Bee Frontier and Bee Eclipse (56.2K views). All 10 Amazon launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 1.3x | #45 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.4x | #361 |
| Video launch posts | 1,940 | 192.5K | 1.9x | #747 |
| Every launch | 2,839 | 175K | 2.0x | #1029 |
What this launch shows
From an account with 118.4K followers, the post reached 3.0 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 3.1 times further than usual for its size. It ranks 361 of 909 launches from accounts that size.
It drew 116 quote posts, 3.2 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet the Ring Drone Cam. A flying indoor security camera that delivers proactive wall-to-wall visibility, flying custom routes to the spo…". The post runs 30 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Amazon Ring Drone Cam get on X?
- 358,199 views. Amazon posted it from @panos_panay on Nov 10, 2026, and the post has 1,631 likes, 98 reposts, 116 quotes, 162 replies and 558 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Amazon Ring Drone Cam a big launch on X?
- It ranks #1029 of the 2839 launches Gridd tracks, with more views than 64% of them and 2.0x the median launch's 175K views. Its engagement rate is 0.56%, against a median of 0.48%.
- What would 358.2K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 358.2K views would cost $36K. Gridd guarantees one million views, 2.8x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/amazon-ring-drone-cam, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.