How did Amazon Ring Robotics do on X?
Amazon posted the Ring Robotics launch from @panos_panay on Nov 10, 2026. The post has 124,034 views, 1,200 likes, 96 reposts, 23 quotes and 68 replies, an engagement rate of 1.12%. It ranks #1601 of the 2839 launches Gridd tracks.
Introducing Ring Robotics, a new category of autonomous security launching with two products: Ring Drone Cam and Ring Rover Cam. I’m so pumped to share what the team has been working on. Incredibly cool technology that puts security in motion. Details here: https://www.aboutamazon.com/news/devices/ring-drone-cam-rover-cam-security-robot
- 71%the median launch175K median views
- #1601of the launches we trackout of 2839
- 1.0xits own following118,397 followers
- Views
- 124K
- Likes
- 1.2K
- Reposts
- 96
- Quotes
- 23
- Replies
- 68
- Bookmarks
- 304
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 124K views would cost $12K. Gridd guarantees one million views, 8.1x what this post got, for about $25K.
The post reached about 1.0 views for every follower of @panos_panay.
What launched?
Amazon launched Ring Robotics, a new category of autonomous security with two products, Ring Drone Cam and Ring Rover Cam.
How does it compare with other launches?
Amazon Ring Robotics has more views than 44% of the 2839 launches Gridd tracks: 71% of the median launch's 175K views.
- Amazon Ring Robotics124K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Amazon Ring Robotics | Median launch |
|---|---|---|
| Views | 124K | 175K |
| Engagement rate | 1.12% | 0.48% |
| Views per follower | 1.0 | 2.8 |
| Quote posts | 23 | 27 |
| Saves per 10K views | 24.5 | 14.2 |
Other Amazon launches we track: Amazon Alexa Echo lineup (760.3K views), Amazon Ring Drone Cam (358.2K views), Amazon Alexa Tablets (217.9K views), Amazon Kindle lineup (185.4K views), Amazon Kindle Scribe Colorsoft (124.9K views), Amazon Bee Frontier and Bee Eclipse (56.2K views). All 10 Amazon launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 44% | #66 |
| Accounts 100K to 1M followers | 909 | 252.6K | 49% | #595 |
| Video launch posts | 1,940 | 192.5K | 64% | #1134 |
| Every launch | 2,839 | 175K | 71% | #1601 |
What this launch shows
From an account with 118.4K followers, the post reached 1.0 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.1 times further than usual for its size. It ranks 595 of 909 launches from accounts that size.
It drew 23 quote posts, 1.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Ring Robotics, a new category of autonomous security launching with two products: Ring Drone Cam and Ring Rover Cam.". The post runs 42 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Amazon Ring Robotics get on X?
- 124,034 views. Amazon posted it from @panos_panay on Nov 10, 2026, and the post has 1,200 likes, 96 reposts, 23 quotes, 68 replies and 304 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Amazon Ring Robotics a big launch on X?
- It ranks #1601 of the 2839 launches Gridd tracks, with more views than 44% of them and 71% of the median launch's 175K views. Its engagement rate is 1.12%, against a median of 0.48%.
- What would 124K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 124K views would cost $12K. Gridd guarantees one million views, 8.1x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/amazon-ring-robotics, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.