How did Blackmagic Design Blackmagic PYXIS 12K do on X?
Blackmagic Design posted the Blackmagic PYXIS 12K launch from @Blackmagic_News on Apr 4, 2025. The post has 26,690 views, 254 likes, 31 reposts, 17 quotes and 17 replies, an engagement rate of 1.2%. It ranks #2466 of the 2839 launches Gridd tracks.
Introducing Blackmagic PYXIS 12K! A new digital film camera that features the same sensor as URSA Cine 12K LF in the compact and easy to rig PYXIS design. Includes a massive 16 stops of dynamic range and with dual CFexpress media recorders. Only US$4,995. Learn more at http://bmd.link/tuyHXN
- 15%the median launch175K median views
- #2466of the launches we trackout of 2839
- 0.2xits own following110,933 followers
- Views
- 26.7K
- Likes
- 254
- Reposts
- 31
- Quotes
- 17
- Replies
- 17
- Bookmarks
- 24
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 26.7K views would cost $3K. Gridd guarantees one million views, 37x what this post got, for about $25K.
The post reached about 0.2 views for every follower of @Blackmagic_News.
What launched?
Blackmagic Design launched the PYXIS 12K digital film camera, with 16 stops of dynamic range and dual CFexpress recorders, priced at US$4,995.
How does it compare with other launches?
Blackmagic Design Blackmagic PYXIS 12K has more views than 13% of the 2839 launches Gridd tracks: 15% of the median launch's 175K views.
- Blackmagic Design Blackmagic PYXIS 12K26.7K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Blackmagic Design Blackmagic PYXIS 12K | Median launch |
|---|---|---|
| Views | 26.7K | 175K |
| Engagement rate | 1.2% | 0.48% |
| Views per follower | 0.2 | 2.8 |
| Quote posts | 17 | 27 |
| Saves per 10K views | 9.0 | 14.2 |
Other Blackmagic Design launches we track: Blackmagic Design DaVinci Resolve 21 (276.1K views), Blackmagic Design ProRes RAW support (148.9K views), Blackmagic Design DaVinci Resolve 21.1 (68.2K views), Blackmagic Design Ambisonic Microphone (65.7K views), Blackmagic Design Blackmagic Camera ProDock (57.6K views), Blackmagic Design URSA Cine Immersive 100G (37.3K views). All 11 Blackmagic Design launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 9% | #92 |
| Accounts 100K to 1M followers | 909 | 252.6K | 11% | #864 |
| Image launch posts | 620 | 143.1K | 19% | #535 |
| Every launch | 2,839 | 175K | 15% | #2466 |
What this launch shows
From an account with 110.9K followers, the post reached 0.2 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 25% as far as usual for its size. It ranks 864 of 909 launches from accounts that size.
It drew 17 quote posts, 6.4 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Blackmagic PYXIS 12K! A new digital film camera that features the same sensor as URSA Cine 12K LF in the compact and easy to …". The post runs 47 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 162.2K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Blackmagic Design?
- In its own words on X: "Get the latest news about new products, software updates, customer stories and more! Connect with the Blackmagic Design community at" Blackmagic Design posted the Blackmagic PYXIS 12K launch from @Blackmagic_News on Apr 4, 2025.
- How many views did Blackmagic Design Blackmagic PYXIS 12K get on X?
- 26,690 views. Blackmagic Design posted it from @Blackmagic_News on Apr 4, 2025, and the post has 254 likes, 31 reposts, 17 quotes, 17 replies and 24 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Blackmagic Design Blackmagic PYXIS 12K a big launch on X?
- It ranks #2466 of the 2839 launches Gridd tracks, with more views than 13% of them and 15% of the median launch's 175K views. Its engagement rate is 1.2%, against a median of 0.48%.
- What would 26.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 26.7K views would cost $3K. Gridd guarantees one million views, 37x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/blackmagic-design-blackmagic-pyxis-12k, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.