How did Luma AI Layers do on X?
Luma AI posted the Layers launch from @LumaLabsAI on Jul 30, 2026. The post has 25,657 views, 126 likes, 19 reposts, 10 quotes and 11 replies, an engagement rate of 0.65%. It ranks #2485 of the 2839 launches Gridd tracks.
Layers is now live in Luma Agents. Ask the agent to extract layers from any image - generated in Luma or uploaded. Then keep chatting: swap the product, restyle the background, rewrite the headline. Change one element. Preserve everything else. Powered by Uni-1.
- 15%the median launch175K median views
- #2485of the launches we trackout of 2839
- 0.1xits own following196,280 followers
- Views
- 25.7K
- Likes
- 126
- Reposts
- 19
- Quotes
- 10
- Replies
- 11
- Bookmarks
- 62
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 25.7K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @LumaLabsAI.
What launched?
Luma AI launched Layers in Luma Agents, which extracts layers from any image so users can swap products or restyle backgrounds while preserving everything else.
How does it compare with other launches?
Luma AI Layers has more views than 12% of the 2839 launches Gridd tracks: 15% of the median launch's 175K views.
- Luma AI Layers25.7K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Luma AI Layers | Median launch |
|---|---|---|
| Views | 25.7K | 175K |
| Engagement rate | 0.65% | 0.48% |
| Views per follower | 0.1 | 2.8 |
| Quote posts | 10 | 27 |
| Saves per 10K views | 24.2 | 14.2 |
Other Luma AI launches we track: Luma AI Luma Agents (8M views), Luma Uni-1 (6.5M views), Luma AI Uni-1.1 API (470.4K views) and Luma AI Dream Machine (462K views). All 5 Luma AI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 10% | #1348 |
| Accounts 100K to 1M followers | 909 | 252.6K | 10% | #870 |
| Video launch posts | 1,940 | 192.5K | 13% | #1716 |
| Every launch | 2,839 | 175K | 15% | #2485 |
What this launch shows
From an account with 196.3K followers, the post reached 0.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 13% as far as usual for its size. It ranks 870 of 909 launches from accounts that size.
It drew 10 quote posts, 3.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Layers is now live in Luma Agents.". The post runs 43 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Luma AI?
- In its own words on X: "Creative Agents That Make You Prolific. Try Luma →" Luma AI posted the Layers launch from @LumaLabsAI on Jul 30, 2026.
- How many views did Luma AI Layers get on X?
- 25,657 views. Luma AI posted it from @LumaLabsAI on Jul 30, 2026, and the post has 126 likes, 19 reposts, 10 quotes, 11 replies and 62 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Luma AI Layers a big launch on X?
- It ranks #2485 of the 2839 launches Gridd tracks, with more views than 12% of them and 15% of the median launch's 175K views. Its engagement rate is 0.65%, against a median of 0.48%.
- What would 25.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 25.7K views would cost $3K. Gridd guarantees one million views, 39x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/luma-ai-layers, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.