How did Luma AI Dream Machine do on X?
Luma AI posted the Dream Machine launch from @LumaLabsAI on Nov 25, 2024. The post has 461,965 views, 2,073 likes, 404 reposts, 176 quotes and 165 replies, an engagement rate of 0.61%. It ranks #908 of the 2839 launches Gridd tracks.
Say hello to the all-new #DreamMachine. 🚀 Your visual thought partner—where ideas become reality. Ideate, visualize, and share your ideas with the world. Available now.
- 2.6xthe median launch175K median views
- #908of the launches we trackout of 2839
- 2.4xits own following196,278 followers
- Views
- 462K
- Likes
- 2.1K
- Reposts
- 404
- Quotes
- 176
- Replies
- 165
- Bookmarks
- 476
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 462K views would cost $46K. Gridd guarantees one million views, 2.2x what this post got, for about $25K.
The post reached about 2.4 views for every follower of @LumaLabsAI.
What launched?
Luma AI relaunched Dream Machine as an all-new visual creation tool, available immediately.
How does it compare with other launches?
Luma AI Dream Machine has more views than 68% of the 2839 launches Gridd tracks: 2.6x the median launch's 175K views.
- Luma AI Dream Machine462K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Luma AI Dream Machine | Median launch |
|---|---|---|
| Views | 462K | 175K |
| Engagement rate | 0.61% | 0.48% |
| Views per follower | 2.4 | 2.8 |
| Quote posts | 176 | 27 |
| Saves per 10K views | 10.3 | 14.2 |
Other Luma AI launches we track: Luma AI Luma Agents (8M views), Luma Uni-1 (6.5M views), Luma AI Uni-1.1 API (470.4K views) and Luma AI Layers (25.7K views). All 5 Luma AI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 1.8x | #574 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.8x | #312 |
| Video launch posts | 1,940 | 192.5K | 2.4x | #670 |
| Every launch | 2,839 | 175K | 2.6x | #908 |
What this launch shows
From an account with 196.3K followers, the post reached 2.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 2.4 times further than usual for its size. It ranks 312 of 909 launches from accounts that size.
It drew 176 quote posts, 3.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Say hello to the all-new #DreamMachine. 🚀 Your visual thought partner—where ideas become reality. Ideate, visualize, and share your idea…". The post runs 25 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Luma AI?
- In its own words on X: "Creative Agents That Make You Prolific. Try Luma →" Luma AI posted the Dream Machine launch from @LumaLabsAI on Nov 25, 2024.
- How many views did Luma AI Dream Machine get on X?
- 461,965 views. Luma AI posted it from @LumaLabsAI on Nov 25, 2024, and the post has 2,073 likes, 404 reposts, 176 quotes, 165 replies and 476 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Luma AI Dream Machine a big launch on X?
- It ranks #908 of the 2839 launches Gridd tracks, with more views than 68% of them and 2.6x the median launch's 175K views. Its engagement rate is 0.61%, against a median of 0.48%.
- What would 462K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 462K views would cost $46K. Gridd guarantees one million views, 2.2x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/luma-dream-machine, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.