How did Luma Uni-1 do on X?
Luma posted the Uni-1 launch from @LumaLabsAI on Mar 23, 2026. The post has 6,515,318 views, 4,730 likes, 757 reposts, 689 quotes and 449 replies, an engagement rate of 0.1%. It ranks #137 of the 2839 launches Gridd tracks.
Uni-1 is here! A new kind of model that thinks and generates pixels simultaneously. Less artificial. More intelligent.
- 37xthe median launch175K median views
- #137of the launches we trackout of 2839
- 33xits own following196,280 followers
- Views
- 6.5M
- Likes
- 4.7K
- Reposts
- 757
- Quotes
- 689
- Replies
- 449
- Bookmarks
- 3.1K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.5M views would cost $652K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $163K.
The post reached about 33 views for every follower of @LumaLabsAI.
What launched?
Luma launched Uni-1, a new kind of model that thinks and generates pixels at the same time.
How does it compare with other launches?
Luma Uni-1 has more views than 95% of the 2839 launches Gridd tracks: 37x the median launch's 175K views.
- Luma Uni-16.5M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Luma Uni-1 | Median launch |
|---|---|---|
| Views | 6.5M | 175K |
| Engagement rate | 0.1% | 0.48% |
| Views per follower | 33 | 2.8 |
| Quote posts | 689 | 27 |
| Saves per 10K views | 4.8 | 14.2 |
Other Luma launches we track: Luma AI Luma Agents (8M views), Luma AI Uni-1.1 API (470.4K views), Luma AI Dream Machine (462K views) and Luma AI Layers (25.7K views). All 5 Luma launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 25x | #95 |
| Accounts 100K to 1M followers | 909 | 252.6K | 26x | #37 |
| Video launch posts | 1,940 | 192.5K | 34x | #102 |
| Every launch | 2,839 | 175K | 37x | #137 |
What this launch shows
From an account with 196.3K followers, the post reached 33 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 34 times further than usual for its size. It ranks 37 of 909 launches from accounts that size.
It drew 689 quote posts, 1.1 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Uni-1 is here! A new kind of model that thinks and generates pixels simultaneously. Less artificial. More intelligent.". The post runs 18 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Luma?
- In its own words on X: "Creative Agents That Make You Prolific. Try Luma →" Luma posted the Uni-1 launch from @LumaLabsAI on Mar 23, 2026.
- How many views did Luma Uni-1 get on X?
- 6,515,318 views. Luma posted it from @LumaLabsAI on Mar 23, 2026, and the post has 4,730 likes, 757 reposts, 689 quotes, 449 replies and 3,134 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Luma Uni-1 a big launch on X?
- It ranks #137 of the 2839 launches Gridd tracks, with more views than 95% of them and 37x the median launch's 175K views. Its engagement rate is 0.1%, against a median of 0.48%.
- What would 6.5M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.5M views would cost $652K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $163K.
Source: Gridd launch tracker, gridd.agency/launches/luma-uni-1, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.