How did Luma AI Luma Agents do on X?
Luma AI posted the Luma Agents launch from @LumaLabsAI on Mar 5, 2026. The post has 7,992,070 views, 968 likes, 107 reposts, 51 quotes and 52 replies, an engagement rate of 0.01%. It ranks #113 of the 2839 launches Gridd tracks.
Introducing Luma Agents. Creative agents that make you prolific. You set the direction. They build with you, seeing what you see and helping teams explore further, iterate faster, and watch ideas multiply.
- 46xthe median launch175K median views
- #113of the launches we trackout of 2839
- 41xits own following196,280 followers
- Views
- 8M
- Likes
- 968
- Reposts
- 107
- Quotes
- 51
- Replies
- 52
- Bookmarks
- 650
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 8M views would cost $799K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $200K.
The post reached about 41 views for every follower of @LumaLabsAI.
What launched?
Luma AI launched Luma Agents, creative agents that build alongside teams, seeing what they see and helping them explore and iterate faster.
How does it compare with other launches?
Luma AI Luma Agents has more views than 96% of the 2839 launches Gridd tracks: 46x the median launch's 175K views.
- Luma AI Luma Agents8M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Luma AI Luma Agents | Median launch |
|---|---|---|
| Views | 8M | 175K |
| Engagement rate | 0.01% | 0.48% |
| Views per follower | 41 | 2.8 |
| Quote posts | 51 | 27 |
| Saves per 10K views | 0.8 | 14.2 |
Other Luma AI launches we track: Luma Uni-1 (6.5M views), Luma AI Uni-1.1 API (470.4K views), Luma AI Dream Machine (462K views) and Luma AI Layers (25.7K views). All 5 Luma AI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 30x | #80 |
| Accounts 100K to 1M followers | 909 | 252.6K | 32x | #27 |
| Video launch posts | 1,940 | 192.5K | 42x | #86 |
| Every launch | 2,839 | 175K | 46x | #113 |
What this launch shows
From an account with 196.3K followers, the post reached 41 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 42 times further than usual for its size. It ranks 27 of 909 launches from accounts that size.
It drew 51 quote posts, 0.1 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Luma Agents. Creative agents that make you prolific. You set the direction. They build with you, seeing what you see and help…". The post runs 32 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Luma AI?
- In its own words on X: "Creative Agents That Make You Prolific. Try Luma →" Luma AI posted the Luma Agents launch from @LumaLabsAI on Mar 5, 2026.
- How many views did Luma AI Luma Agents get on X?
- 7,992,070 views. Luma AI posted it from @LumaLabsAI on Mar 5, 2026, and the post has 968 likes, 107 reposts, 51 quotes, 52 replies and 650 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Luma AI Luma Agents a big launch on X?
- It ranks #113 of the 2839 launches Gridd tracks, with more views than 96% of them and 46x the median launch's 175K views. Its engagement rate is 0.01%, against a median of 0.48%.
- What would 8M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 8M views would cost $799K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $200K.
Source: Gridd launch tracker, gridd.agency/launches/luma-ai-luma-agents, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.