How did Luma AI Uni-1.1 API do on X?
Luma AI posted the Uni-1.1 API launch from @LumaLabsAI on May 5, 2026. The post has 470,427 views, 457 likes, 76 reposts, 90 quotes and 117 replies, an engagement rate of 0.16%. It ranks #896 of the 2839 launches Gridd tracks.
The Uni-1.1 API is live today. Built-in prompt enhancement, research, and reference gathering at the API level. Trained in collaboration with Hollywood cinematographers, VFX artists, and world-class artists across cultural forms. Less than half the price and latency of comparable models. Designed for builders shipping in production — and ranked top 3 lab in the Image Arena across Text-to-Image and Image Edit. Start Building → https://lumalabs.ai/api
- 2.7xthe median launch175K median views
- #896of the launches we trackout of 2839
- 2.4xits own following196,280 followers
- Views
- 470.4K
- Likes
- 457
- Reposts
- 76
- Quotes
- 90
- Replies
- 117
- Bookmarks
- 330
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 470.4K views would cost $47K. Gridd guarantees one million views, 2.1x what this post got, for about $25K.
The post reached about 2.4 views for every follower of @LumaLabsAI.
What launched?
Luma AI launched the Uni-1.1 API, with built-in prompt enhancement, research and reference gathering at less than half the price and latency of comparable models.
How does it compare with other launches?
Luma AI Uni-1.1 API has more views than 68% of the 2839 launches Gridd tracks: 2.7x the median launch's 175K views.
- Luma AI Uni-1.1 API470.4K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Luma AI Uni-1.1 API | Median launch |
|---|---|---|
| Views | 470.4K | 175K |
| Engagement rate | 0.16% | 0.48% |
| Views per follower | 2.4 | 2.8 |
| Quote posts | 90 | 27 |
| Saves per 10K views | 7.0 | 14.2 |
Other Luma AI launches we track: Luma AI Luma Agents (8M views), Luma Uni-1 (6.5M views), Luma AI Dream Machine (462K views) and Luma AI Layers (25.7K views). All 5 Luma AI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 1.8x | #571 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.9x | #309 |
| Video launch posts | 1,940 | 192.5K | 2.4x | #661 |
| Every launch | 2,839 | 175K | 2.7x | #896 |
What this launch shows
From an account with 196.3K followers, the post reached 2.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 2.5 times further than usual for its size. It ranks 309 of 909 launches from accounts that size.
It drew 90 quote posts, 1.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "The Uni-1.1 API is live today. Built-in prompt enhancement, research, and reference gathering at the API level.". The post runs 65 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Luma AI?
- In its own words on X: "Creative Agents That Make You Prolific. Try Luma →" Luma AI posted the Uni-1.1 API launch from @LumaLabsAI on May 5, 2026.
- How many views did Luma AI Uni-1.1 API get on X?
- 470,427 views. Luma AI posted it from @LumaLabsAI on May 5, 2026, and the post has 457 likes, 76 reposts, 90 quotes, 117 replies and 330 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Luma AI Uni-1.1 API a big launch on X?
- It ranks #896 of the 2839 launches Gridd tracks, with more views than 68% of them and 2.7x the median launch's 175K views. Its engagement rate is 0.16%, against a median of 0.48%.
- What would 470.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 470.4K views would cost $47K. Gridd guarantees one million views, 2.1x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/luma-ai-uni-1-1-api, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.