How did WhatsApp Passkeys on iOS do on X?
WhatsApp posted the Passkeys on iOS launch from @WhatsApp on Apr 24, 2024. The post has 293,707 views, 1,444 likes, 175 reposts, 23 quotes and 131 replies, an engagement rate of 0.6%. It ranks #1199 of the 2,981 launches Gridd tracks.
passkeys are rolling out now on iOS 🔑 a more secure (and easier!) way to log back in with Face ID, Touch ID, or your passcode here are some reasons you should set it up 👇
- 1.7xthe median launch177.5K median views
- #1199of the launches we trackout of 2,981
- <0.1xits own following5,436,851 followers
- Views
- 293.7K
- Likes
- 1.4K
- Reposts
- 175
- Quotes
- 23
- Replies
- 131
- Bookmarks
- 106
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 293.7K views would cost $29K. Gridd guarantees one million views, 3.4x what this post got, for about $25K.
The post reached about 0.1 views for every follower of @WhatsApp.
What launched?
WhatsApp began rolling out passkeys on iOS, letting users log back in with Face ID, Touch ID or their passcode.
How does it compare with other launches?
WhatsApp Passkeys on iOS has more views than 60% of the 2,981 launches Gridd tracks: 1.7x the median launch's 177.5K views.
- WhatsApp Passkeys on iOS293.7K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | WhatsApp Passkeys on iOS | Median launch |
|---|---|---|
| Views | 293.7K | 177.5K |
| Engagement rate | 0.6% | 0.48% |
| Views per follower | <0.1 | 2.6 |
| Quote posts | 23 | 27 |
| Saves per 10K views | 3.6 | 13.7 |
Other WhatsApp launches we track: WhatsApp Incognito Chat with Meta AI (828.7K views), WhatsApp Calls Tab redesign (549.9K views), WhatsApp Guest Calling (361.1K views), WhatsApp Promoted Channels and Status ads (356.2K views) and WhatsApp on Ray-Ban Meta (344.1K views). All 6 WhatsApp launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 107 | 243K | 1.2x | #53 |
| Accounts over 1M followers | 283 | 1.8M | 16% | #223 |
| Text-only launch posts | 300 | 126.9K | 2.3x | #103 |
| Every launch | 2,981 | 177.5K | 1.7x | #1199 |
What this launch shows
From an account with 5.4M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 11% as far as usual for its size. It ranks 223 of 283 launches from accounts that size.
It drew 23 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "passkeys are rolling out now on iOS 🔑 a more secure (and easier!) way to log back in with Face ID, Touch ID, or your passcode". The post runs 36 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 126.9K views, against 184.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 171.3K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is WhatsApp?
- In its own words on X: "What’s your WhatsApp?" WhatsApp posted the Passkeys on iOS launch from @WhatsApp on Apr 24, 2024.
- How many views did WhatsApp Passkeys on iOS get on X?
- 293,707 views. WhatsApp posted it from @WhatsApp on Apr 24, 2024, and the post has 1,444 likes, 175 reposts, 23 quotes, 131 replies and 106 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was WhatsApp Passkeys on iOS a big launch on X?
- It ranks #1199 of the 2,981 launches Gridd tracks, with more views than 60% of them and 1.7x the median launch's 177.5K views. Its engagement rate is 0.6%, against a median of 0.48%.
- What would 293.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 293.7K views would cost $29K. Gridd guarantees one million views, 3.4x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/whatsapp-passkeys-on-ios, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.